LUR Embarks On Digital Marketing Campaign
March 09th, 2018
Law Union & Rock Insurance Plc has embarked on a Digital Marketing campaign in order to increase their customer base, promote reliability, efficiency and value. The main purpose is to increase awareness on the benefits of insurance and make its products more accessible to the insuring public.
The Managing Director of the firm, Mrs. Toyin Ogunseye stated that this part of the company’s effort to serve its customers better.
â€œIn order to effectively reach out to potential clients and even existing ones we have embarked on digital marketing,” she said.
Ogunseye said that the company has put in place a number of platforms for this purpose, adding that this became relevant because the whole world was going digital in the market place.
She disclosed that the company recently engaged the services of a digital marketing consultant that is working to ensure that the firm is accessible through the various digital social media market platforms. “Apart from this we also have other means of making payment easy for our clients like POS, mobile money, online payments,” she added.
With these technologies put in place, she said that the insuring public could easily buy and pay for their products from any part of the country.
According to her, the company had continued to ensure that it met the expectations of its customers through the provision of insurance products that meet their needs and prompt claims settlement.
The Managing Director said that through competence, innovation and prudence, the firm will continue to satisfy its clients’ needs at all times.
Law Union & Rock Insurance is a fully indigenous public quoted insurance company certified by the National Insurance Commission to operate as a general insurance business underwriter.
The company is one of the first generation insurance firms to open office in the country and it currently has over N7bn in total assets and shareholder’ fund in excess of N4bn.